전파, 현황, 2, 코로나19와 온라인 개학, 3, 코로나19와 밀 키트 산업, 4, 코로나19와 비대면 수업, 5, 공유 모빌리티(Sharing Mobility), 6, 긱 이코노미(Gig Economy), 7, 우리나라 물가 상황 등에 대해 생각해보고 코로나19 이후 인류가 마주하게 될 미래에 대해 나름의 관점을 가지고 전망해보는 기회를 갖고자 한다.
KT is 2nd largest mobile service provider in Korea and mother company of KTH.
If we take advantage of KT’s market share we can pull lots of users to Paran.com
Installing Paran application in initial menu of Smart Phones is a simple and effective way to promote Paran.
For example, Optimus Q installed Naver search bar as an initial setting, like this KT can install Paran ap
Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand Launching
- About 10 China Local Brand Market Share 5%
2001-2002
- Local Brand Market Share up to 14%, 30% in 2002
Ericsson’s Failure
mobile OS market is an example of multi-homing structure with multiple platforms. Between mobile handset makers and customers, there are several mobile OS’s including Apple's iOS, Google's Android and others. Devices can receive multiple OS updates over its lifetime once OS’s are installed.
The mobile OS market share has changed significantly. In 2006, Symbian had the majority of the market
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging ma
Mobile Communications, Home Appliance, Air Conditioning and Business Solutions work together to develop LG's convergence technology. LG holds the biggest market share in several product categories, including air conditioners. We are one of the leading producers of CDMA handsets, DVD players, and flat panel displays. LG products have received some of the world's most prestigious electronics and d
Total 51,364,578 people
52% of mobile phone users use smart phones
Total smart phone users 10,020,000
17% of smart phone unit share.
Strengths
High reputation in world wide
Leading business company in mobile industry
Special technologies, systems , and design
Strong company status in finance
Competence
Strong brand image
Opportunities
Strengthen alliances, partnerships
Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes